Who are we?
Appleseed & Co helps ambitious founders and business leaders start and scale with clarity, confidence, and momentum. Led by experienced entrepreneur James Stockdale and supported by specialists across marketing, sales, finance, and operations, we provide practical expertise exactly where it drives results.
Through focused 1-to-1 coaching, rigorous evaluation, clear action planning, and ongoing accountability, our sole aim is to help you make better decisions, prioritise what matters, and execute with confidence. Our approach cuts through complexity and distraction, enabling you to move faster, align your team, and achieve measurable outcomes.
The result is greater certainty in your direction, stronger day-to-day leadership, and accelerated progress towards your most important business goals.
Who this is for?
Appleseed & Co programmes are designed for founders and business owners who are:
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In their first 0–3 years of trading
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Generating revenue but lacking consistency or clarity
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Tired of consuming content without seeing results
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Ready to execute, not just “learn”
If that’s you, keep reading.
Who this isn't for?
Our programmes are not for you if:
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You’re looking for shortcuts, hacks, or overnight results
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You want more information but are unwilling to take action
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You blame the market, the economy, or “bad luck” for a lack of progress
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You’re not currently operating a real business with real customers (or intends to)
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You prefer working alone and resist external feedback or accountability
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You expect motivation instead of discipline
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You want theory, inspiration, or passive learning
This is not content.
This is not coaching as entertainment.
This is structured execution with consequences.
If you’re not prepared to do the work, this will be a waste of time.
If you are — it will change the trajectory of your business and your life forever.
Why you should care.
Here’s the reality:
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Most UK businesses don’t survive their first three years.
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Founders overestimate what they should do next and underestimate what actually moves the needle.
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Poor decisions compound when there’s no accountability, structure, or experienced guidance.
Hard work without direction is still failure.
How it works.
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Clarity First
We diagnose what’s actually holding your business back.
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Simple Strategy
You focus on the few actions that drive disproportionate results.
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Relentless Execution
Weekly check-ins ensure progress happens whether you “feel like it” or not.
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Compounding Wins
Small improvements stack. Momentum follows.
Why it works.
Businesses that surround themselves with experienced operators and structured accountability significantly increase their likelihood of survival and growth.
Evidence shows that businesses supported by the right people are up to 30 percent more likely to achieve sustainable growth.
You don’t need more ideas. You need better decisions; made faster.
The commitment.
This is not for everyone.
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You must show up
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You must execute
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You must be open to honest feedback
In return we will:
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Be your biggest supporters.
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Give you access to every tool and success strategy in our playbook.
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Keep you focused and on target so success is the only possible outcome.
Choose your next target.
When you work with us you get a structured, time-bound coaching and accountability programme designed to remove guesswork and accelerate progress.
No fluff. No motivation speeches. Just outcomes.
From zero to
£250K
Foundation
(be unshakable)
LAUNCH OFFER
FIRST 4 WEEKS FREE
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12 week programme.
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Limited to 5 people per cohort.
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Weekly 1:1 coaching sessions.
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Clear priorities, action plans, and deadlines.
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Group sessions focused on real problems, not theory and to create accountability amongst peers.
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Measurable results in 4 weeks or less.
From £250K to
£1M
Growth
(on steroids)
Coming Soon
TOP
SECRET
From £1M to
£2.5M
Escape Velocity
(to the moon!)
Coming Soon
TOP
SECRET